The market for
cellulose fiber and market pulp
Rottneros’ suppliers and sales organisation
Rottneros has its own sales organisation that covers the Nordics and Eastern Europe, while sales on the Asian market are made with the help of trading houses. In North America and the southwestern parts of Europe, we work with agents.
About 66 percent of Rottneros' total sales, based on turnover, go to Europe, about 26 to Asia and about 8 percent to North America.
Rottneros sells market pulp
New fiber pulp comes directly from forest raw materials, i.e. not recycled fiber. Just under half of the world's total use of cellulose fiber comes from virgin fiber, which amounts to around 176 million tonnes annually.
- Market pulp is the part of new fiber pulp that is sold from non-integrated mills, i.e. mills without further processing. Rottneros is an unintegrated mill.
- Market pulp is sold on to producers of, for example, paper, cardboard, filters or fiber cement, which do not have their own pulp production. Some are also bought in by integrated mills, as a supplement to own production.
- Market pulp makes up 19 percent of the world's cellulose fiber production. In the year 2023, it corresponded to 78 million tons, of which approximately 40 million tons were sold in Asia.
- Roughly 15 million tonnes of market pulp are sold annually to Europe, which is Rottnero's main market.
